The formation of Saint Francis/Mount Sinai Hospital was not only a merger of two leading health care institutions in Hartford, Connecticut: it was also the first union in the United States of a Catholic and Jewish hospital. The case statement written by CGA for the $25 million capital campaign launched on the heels of this union presented the two hospitals as a single system while allowing each to retain its unique identity.
CGA developed a campaign theme, Tradition Meets the Future,
that revolved around contrasts. This theme created wonderful
opportunities for our writing and for visual images. The case
statement emphasized connections, balance and blending. It
created a perception of Saint Francis/Mount Sinai as a
thoughtful, personal hospital bold but never reckless.
Hospital executives give the case statement a great deal of credit for the campaigns surpassing its goal, allowing Saint Francis/Mount Sinai to undertake the largest building project in Hartfords history.