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Top right: Cover of ORBIS identity brochure. Center: Detail from identity brochure illustration of ORBIS activities around the world. Below: Annual report cover.

ORBIS International

CGA performed a “make-over” of all marketing communications for ORBIS International, which provides ophthalmologic education to health care workers in developing nations. ORBIS had suffered from poor branding and publications that failed to convey its professionalism and the scope of its mission: to eliminate avoidable blindness from the face of the earth.

CGA set new standards for content and visual style. The cornerstone of this effort was a four-color identity brochure that we wrote and designed. The brochure — meant for donors, heads of state, ministers of health and volunteer doctors — established a bold, active voice and graphic identity for the organization’s publications. We also contributed copy to and designed ORBIS’s annual reports, newsletters, direct mail brochures and special event invitations. On every project, we worked closely with ORBIS’s communications staff, extending their talents and resources.