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“Your amazing team is a great group of highly talented professionals. Everyone agrees that you are a joy to work with.”
—  June Warren
Director of Development

Florence Griswold Museum

CGA’s case statement for this distinguished Impressionist art museum in Connecticut helped raise the museum’s profile in the art world, leveraged gifts far in excess of the campaign goal and garnered awards from the New England Museum Association and the American Association of Museums.

One of the challenges facing the Florence Griswold Museum was its early twentieth-century namesake: What role could Miss Griswold play in the museum’s future? CGA brought her to the foreground — imbuing the case with the personality of this remarkable woman. Through words and images, we celebrated the metamorphosis of Miss Griswold’s home into the most famous Impressionist art colony in America and later into the museum. We charted the colony’s relationship to the town and the museum’s relationship with the nation and the world.

The case statement consists of two brochures packaged in a pocket folder: a four-color identity brochure (also sold in the museum’s gift shop) and a two-color campaign-specific brochure.