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Top right: Cover of case statement for The Chapin Centennial Campaign. Center: Spread from case statement. Below: Gala invitation.

The Chapin School

The Chapin School engaged CGA to produce a comprehensive capital campaign communications program, including a campaign brand identity and stationery system, a prospectus, a case statement, a newsletter, special event invitations and finally a wrap-up brochure to celebrate the campaign’s exceeding its goal.

Chapin, a prestigious girls’ K-12 school in Manhattan, organized its $30 million Centennial Campaign soon after the conclusion of a strategic planning process and the appointment of a new head of school. CGA’s copy for the prospectus, used for “silent-phase” fundraising, tied campaign goals to the school’s strategic goals. For the public phase of the campaign, we wrote and designed an elegant, three-color case statement that positioned the new head as the leader for the future and — because a rival, neighboring institution had meanwhile kicked off its own campaign — emphasized Chapin's essential, unmatchable attributes. To keep donors and volunteers excited about the campaign over the course of several years, we designed a special donor-recognition newsletter.