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Top right: Cover of AmFAR's core case statement. Center: Two-page spread from case statement. Below: Cover of campaign-specific brochure.

AmFAR (American Foundation for AIDS Research

In 1994, AmFAR asked CGA to create the case statement for the first endowment campaign in its history. Overcoming flagging public interest in the AIDS epidemic and donor fatigue, the case we conceived — entitled “Is There Reason to Hope?” — renewed the commitment of existing donors and reached out to new sources of support. In three years, the campaign exceeded its $76 million goal.

Our copy and graphic solutions sparked reason to hope for breakthroughs in AIDS research. Furthermore, they provided the first comprehensive expression of AmFAR’s mission, vision and history, detailing the organizations’s critical role in the battle against AIDS from day one.

We designed the case statement’s central brochure, “Is There Reason to Hope?,” to stand alone as an identity/capabilities brochure or combine with a matching campaign-specific brochure, “Creating Reasons to Hope,” in a pocket folder.