CGA Wins Gold Quill Award for Case
The International Association of Business Communicators
(IABC) has awarded Cynthia Glacken Associates its highest
honor, the Gold Quill Excellence Award, for creating
the campaign case statement for the National
Trust for Historic Preservation.
The case statement vied with corporate and nonprofit entries from around the
world in the marketing category of the 2001 Gold Quill
competition for the most coveted award in the field
of corporate communications. Winners are selected on
the basis of a comprehensive set of criteria, including
strategy, writing, design and results.
CGA is one of only two New York City-based firms
to receive an Excellence Award in any category this year.
The awards were presented at the IABC International Conference
on June 25, 2001, in New York.
CGA conceived, wrote and designed the case statement
for the National Trusts Campaign for Americas Historic
Places. The case statement, consisting of two brochures
contained in a pocket folder, was first distributed
at the campaigns public launch in October
1999. By October 2000, the campaign had raised more
than 60 percent of its original five-year objective
of $105 million, prompting the National Trust to raise
the goal to $125 million.