CGA writes and designs essential marketing communications that advance an organizations brand identity and powerfully express the ideas and values for which it stands. These marketing tools vary in form, but all seek to convey to target audiences the significance of the organizations knowledge, services or products.
Illustration detail and front cover from the ORBIS identity brochure.
An identity or corporate brochure serves as the primary vehicle for communicating brand identity and key messages to a wide range of audiences. Similarly, viewbooks, targeted primarily to students, build the brands of educational institutions. Through words and images, CGA captures the spirit of an organization inspiring readers to imagine how engagement with it might transform their lives.
Catalog and Product Brochures
We create catalogs and product brochures that leave lasting impressions not only of the specific products, services or programs being marketed, but also of the company behind them.
In close cooperation with nonprofit fundraising professionals, we develop communication strategies for annual fund and planned giving programs, writing and designing brochures, appeal letters and direct mail materials.