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Auburn Seminary  »

Branding & Identity Programs

Branding is an essential strategy for shaping public awareness of an organization’s identity and the value of its work. It is a marketing-oriented communications platform that spans all products, media and audiences, and enables an institution to declare Who we are, What we believe and Why you should put trust in us.


Top row: Examples of identities created for nonprofit organizations. Bottom: CGA designed this identity for Habitat for Humanity's capital campaign.

CGA assists organizations with the fundamental steps in building a successful brand:

Know Your Audiences
We conduct and analyze research — including interviews and focus groups with internal and external constituencies — that provides critical information about target audiences’ perceptions of an organization.

Know Yourself
CGA designs the identity (including the logo) that constitutes the visual aspect of an organizational brand. We facilitate leadership discussions of an organization’s mission and vision and write or refine these statements.

Tell Them Who You Are
We create a set of key messages to enhance an organization’s perceived value and set it apart from competitors, develop audience-specific strategies for communicating messages and building relationships, and implement these strategies through a variety of communication vehicles.


More examples of identities by CGA.